Organization: Zara store
Location: China
Industry segment: Retail
Products: SDR431U
Application: To prevent theft and protect customers
Over 100 Zara fashion stores across China have installed 800 MESSOA SDR431U cameras. Zara is expanding across China and chose the SDR431U because it is an easy to install and operate camera. Not to mention the camera matches the interior of Zara stores.
Over 100 Zara stores in China Have the SDR431U Fixed Dome Installed
Zara is a Spanish clothing store that is quickly expanding worldwide. China currently has over 200 Zara stores and counting. Several of these new stores needed interior surveillance. They had to provide safe shopping while monitoring the crowds and the goods. Also, they had to keep an eye out for thefts, break-ins, accidents and emergency matters that may arise. To date, over 800 SDR431U cameras are being used in over 100 Zara stores.
The SDR431U were typically installed at critical locations such as entrances, in store, corners and near the cashier. Between 4 and 15 cameras were installed per store depending on the store size.
Sleek look and useful features make the SDR431U the obvious choice for Zara
The SDR431U is a fixed dome camera that uses a super high-resolution high-density Sony IT module for true color daylight images. A 3.7~12mm high optical quality auto Iris varifocal lens allows a wealth of viewing angles. The conventional BNC video output facilitates installation and increases their flexibility. Ceiling or Wall mount is easy with the true 3-Axis rotation gimbal. It features compact mechanical designs, vandal-proof 1,000-kg impact resistance, and IP67 rating. All of these make it an ideal camera for retail surveillance.
That’s not all.
Zara cares about the look and atmosphere of their stores. They needed a sleek and stylish camera to match their fashion. The sleek and shiny SDR431U was chosen both for its look and security features.
The Result? Good Security, Happy Customers, Higher Profits
Ever since the SDR431U started being utilized, security personal cost and pick pocketing and theft have been greatly reduced. If an incident should happen, then evidence captured on the cameras can be provided to the police to help capture criminals and secure a conviction.
So satisfied is Zara, that they plan to install even more SDR431U cameras in the rest of their stores across China.
